Traffic continues to build momentum with search marketing offer
Traffic has experienced a busy fourth quarter with several new clients taking up its search marketing offer.
With the majority of B2B purchasing cycles commencing with a shortlist of potential providers sourced online, a well-maintained search marketing strategy can help B2B brands to remain consistently top-of-mind.
This trend has been the catalyst behind a recent Traffic campaign to encourage B2B organisations to review their current search engine performance, pay-per-click campaigns and integration with social media and offline tactics.
Commenting on the campaign, Phil Elwell, Director at Traffic said:
“Search Marketing continues to evolve with new tactics and techniques emerging all the time, so it’s essential that B2B organisations keep track and remain firmly on their prospects online radar. Search will never be a one-size-fits-all discipline.
Organisations need to continually balance their organic output with pay-per-click and consider how to integrate additional tactics such as social media channels and online video. Like any marketing tactic, search is only as good as the audience response, so constant review and monitoring is required to ensure a sound ROI”.
The search campaign has generated several new clients for the Birmingham-based marketing agency including businesses in the consultancy, commercial cleaning and healthcare sectors.
Commenting on the new client wins, Elwell said:
“We’re delighted to be helping new clients with their search marketing strategy. 2011 will arrive with fresh and familiar impetus on marketers to deliver more with their budget.
An integrated search marketing strategy will position a business within easy reach of prospective clients for short-listing and information gathering. Our clients are already enjoying the benefits of an integrated search strategy with prominent placement across the major search engines.”
For more information on improving your placement within the major search engines please call Phil Elwell on 0121 753 5155
Looking to find the best deal on web design birmingham, Please get in contact or visit us here www.thisistraffic.co.uk
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